The series "Neon Glow" detach the photographs from the daily reality and illuminates it with extravagant light. However, as the torch light illuminates the darkness yet at the same time casts shadows, so do the neon works, and it is possible to recognize the blackened figures as a repetitive element, a constant reminder of the existence of the darkness.
. Vered Rosen׳s room is full of objects of desire, jam-packed, bursting. It offers a glimpse into a culture of abundance – excess, too much of everything. On can easily get lost in the dazzling, distracting, stimulating abundance. In the photographic installation, Vered Rosen reconstructs the memory of
her private room – a space that takes shape between reality and fantasy, the documentary and the fictional, simultaneously inviting and menacing.
The series "POLE DANCE" can be regarded as a representation of the most basic primal impulses, dark urges, attraction and rejection for a forbidden pleasure.
These images use the viewer's prior knowledge of the genre to create images of pseudo-seduction, but the seduction is elusive and multi- layered, and is not easily presented to the viewer. These images bound together the temptation, the danger, the loneliness and the Playfulness, wrapped in a shell of minimalist and mysterious aesthetics.
The series " PRIVILEGED LIFE" is a long term photographic project. For over than 10 years I have document scenes, landscapes and still life at sites and events of the economic elites in Israel and abroad. The scenes offer a glimpse into the culture that is being built around the lifestyle of this group. It represents the conscious processes, desires based on the capitalist concept, and are driven by proponents of consumer culture. However, it is hard to ignore the ironic and critical point of view over this culture which appears through this series of photographs.
I photograph, to commemorate the moment, the camera serves as a memory card for me and, like a kaleidoscope, my entire photography comes out of a great variety of colorful riches and images and presents a unique new and different image.
Art for life
In my work I deal with the effects of memory, the subconscious, desires and fantasies over the perception of reality. Using digitally manipulated photographs, often combined with neon lights as well as many different printing materials, I examine the components of the dream based on Freudian theories, I dismantle and rebuild it, turning a dream into a reality and the reality into a fantasy.
In this series of photographs, I document trough photography, elements that I have loved since childhood - playgrounds, balloons and fireworks. I have never grown tired of the intense sensory and emotional experience that comes from the bright lights in a variety of colors, the strong sounds and the solemnity that accompanies it.
In her new exhibition, “Oh the Places You’ll Go . . .,” Vered Rosen presents collages based on digital photography and manipulation, creating amalgams of different places to which she has traveled around the world. The atmosphere pervading these works is optimistic and surreal. The images were culled from Rosen’s memories, and the works are based on her personal photograph album – places she visited, trips she took and experiences she had.
Vered Rosen was born in 1973 in Israel. After completing her service in the Israeli Air Force in 1993, she studied architecture between 1994-1996 at the University of La Sapienza in Rome and completed her studies in architecture at Tel Aviv University in 2001, Between the years 2002-2005, she studied painting and drawing at 'The Studio' Art School, and in 2011 she studied photography at 'Creative Land' School of Photography in Tel Aviv, Israel.
Since 2010, Vered participated in a number of group exhibitions held in Tel Aviv, with an emphasis on exhibitions with social values, including the series of annual exhibitions of the Art Association for Aids Task Force 2012-2017) and an exhibition dedicated for children with ADHD in 2016, as well as Individual exhibitions conducted in non-commercial spaces in Israel.
By 2015, Vered had relaunched her artistic journey with a series of 5 solo exhibitions she had at Tel Aviv, Israel: 'Behind the lens' (2015), 'Kaleidoscope' (2016), 'IT WAS ALL A DREAM' (2017), 'Oh the places you'll go' (2019) and the special project which was exhibited at the 5th International Israeli photo
Festival 'Escape room' (2018).
"Works of art make rules; rules do not make works of art"